✦Practical AI for small business · Australia and worldwide

AI that works for your business. Without the hype or the price tag.

Using AI doesn't have to be daunting or expensive. I set up practical systems that answer enquiries, book work, send invoices and chase payment, at a price a small business can afford. You get your nights back.

Free 30-minute call →See what I fix
20years running
operations
CEOand general manager
roles held
Thiago Serpeloni
Invoice paid
+$2,400
No chasing needed
Admin this week
14.5h → 2.75h
AI, made real

AI doesn't need to be daunting or expensive

Most small business owners have heard the hype and don't know where to start. I bring it back to reality: small, practical fixes that save hours every week.

REALITY 01"It's too complicated for us."

I set it up and show you how it works

You don't need to learn anything technical. I build it, test it with your team and hand it over in plain English.

REALITY 02"It costs a fortune."

Fixed prices, sized for small business

I start with the fix that saves you the most time, and build on the tools you already pay for wherever I can.

REALITY 03"It will replace my people."

It takes the admin, not the relationships

The system handles the repetitive work. You and your team keep the customer conversations that win work.

"I bring AI into the real world of your business, at a cost that makes sense."Thiago Serpeloni
What I fix

End-to-end business systems

Almost every small business runs the same four steps. I find where yours leaks, then set each one up so it moves on without you pushing it.

01 / 04
The system at work

Enquiry to money in the bank, while you work.

Every job moves through the same four stations on its own. You only step in when something needs a human.

Get this for your business →
SYSTEM RUNNINGExample week · 2 to 5 people
0
Enquiries answered
0
Jobs booked
0
Invoiced same day
$0
Paid, no chasing
The problem

Where your week goes

Most owners spend their evenings on quotes, invoices and chasing money. Flip the switch to see the same week with the system doing that work.

14.5hours of admin a week
After-hours adminAdmin in work hoursExample figures for a small business
What else I can build

Systems for every part of your business

Start with the one that saves you the most time. Add more as you grow.

01 · WIN CUSTOMERS

Win more work

  • 24/7 website assistant that answers questions and books calls
  • Missed-call text-back within a minute
  • Quote follow-ups when customers go quiet
  • Google review requests after every job
  • Win-back messages to past customers
02 · RUN THE DAY

Run the day

  • Bookings and reminders that cut no-shows
  • Job sheets and checklists on your team's phones
  • Roster reminders and new-starter packs
  • Stock and supplier alerts before you run out
03 · GET PAID

Get paid, know your numbers

  • Invoices and payment chasing on autopilot
  • Receipt capture: snap it, it's filed
  • Weekly owner report every Monday: jobs, money in, money owed
04 · LESS ADMIN

Take admin off your plate

  • Email sorting with replies drafted for you to approve
  • Call and meeting notes turned into tasks
  • An "ask the business" assistant for your staff
  • Social posts drafted from your job photos

What's possible depends on the software you already use. We confirm it on the discovery day, before you commit to anything.

Track record

Over 20 years of fixing how businesses run

As a chief executive, general manager and operations leader, I've been the person responsible when the systems didn't work, and the one who fixed them.

Turnarounds
Loss to profit

More than once, as CEO and general manager.

  • Found where money was leaking and stopped it
  • Replaced guesswork with reporting people could trust
  • Grew teams without losing margin
Sales systems
Enquiry to signed quote

Pipelines and CRMs designed from scratch.

  • Every lead tracked from first contact to submission
  • Quoting and proposal workflows teams actually used
  • Faster decisions, fewer delays
Getting paid
Days of admin to hours

Invoicing and reporting, automated.

  • Invoice runs cut from days to hours
  • Unbilled work found and the gaps closed for good
  • Owners who can see the numbers every week
Proof, not promises

I run my own business on these systems.

Before I sell a system, I use one like it myself. Every morning my own business runs on the same kind of tools I'll build for you.

RUNS DAILY, 7:00AMMorning planEmail, calendar, reminders and tasks pulled into one prioritised page before I start.
ALWAYS ONVoice assistantI ask it about my day, my calendar and my notes, hands-free.
RUNS DAILY, 9:15AMLead finderFinds businesses that need help and drafts a message for me to check. Never sends on its own.
EVERY RUN LOGGEDOutcome logEvery automated action records what it did, so nothing is left uncertain.
Why work with me

Built by an operator, not a software seller

Operations first

20 years running operations. I fix the process, then automate it.

Your tools, your accounts

Built around what you already use. You own everything. No lock-in.

Fixed prices

Agreed before any work starts. You decide at every step.

Looked after

A care plan keeps it running and fixes anything I built.

Thiago Serpeloni
About

I've run operations for 20 years. Now I build yours.

I'm Thiago. For two decades I've run operations, and as a CEO, general manager and operations executive I've designed the systems whole businesses ran on: CRM and sales pipelines, quoting and proposals, project reporting and invoicing. I work with small businesses of every kind, from trades and clinics to studios, shops and service firms, in Australia and around the world. Everything can be done remotely. I know the patterns that cost a small business its evenings, and which fixes stick.

20
years running operations
CEO
and general manager roles
Global
Based in Brisbane, working remotely worldwide
How it works

Four steps. No surprises.

STEP 01

Free call

30 minutes by phone or video, in your time zone. You tell me where the time goes. I tell you what I'd fix first.

Free
STEP 02

Discovery day

A day inside your business, on site or by video call, then a written report with every fix, in order.

Fixed fee. 100% credited to your build, or refunded in full if I can't find a fix worth making.
STEP 03

The build

I set up the fixes you choose, test them with your team and hand them over.

Fixed price
STEP 04

Care plan

I keep it running: monitoring, fixes and small changes as you grow.

Monthly, cancel with 30 days' notice
WORKS
OR FREE

It works, or you don't pay for the build.

Before I build, we agree in writing what "working" means for your business. Every system is tested in a trial run and your team is trained. If it doesn't meet what we agreed and I can't fix it, you don't pay for the build. See how the guarantee works.

✦Request a call

Get your nights back.

Tell me a little about your business and I'll call you within one working day.

30 minutes, free, no obligation
The one fix I'd start with, even if you don't hire me
A straight answer if I can't help

Rather pick a time yourself?

Book a free call →Video calls, Brisbane time

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